Why Press Releases Are a Valuable Tool for Realtors in 2023

Learn why real estate agents need to harness press releases to build their brand and get more leads.

11/16/20212 min read

With the real estate sector witnessing a downturn in the wake of the FED beefing up interest rates, a lot of real estate’s agents are struggling to close deals. They are constantly on the lookout for ways to generate leads that improve the probability of success. One tool that has stayed under the radar of most agents is press releases. Learn why they need to become a staple of modern realtors' marketing strategy and how they can get started with the help of a good PR consultant without having to break the bank.

Announce a New Listing

The number one thing on any realtor's mind at any given time is how to market their new listing and get better offers for their client. By working with an experienced PR agency or consultant, they can create a press release to highlight a new project and generate a buzz around different features of the property or elements of their service. This will help catch attention of people in the community who will want to read more about the agent and visit on the site. However, they need to write the press release in a way that is newsworthy which is why an experienced PR professional can come up with creative suggestions and headlines after researching their particular target market. For instance, if a real estate agent in Boston has received the exclusive sales right for a luxury apartment project, they can highlight various features of the property including its past ownership history of it maybe being owned by a celebrity or how its location on the outskirts of the city helps people reconnect with nature and get out of the hustle and bustle of the city.  

Their Expertise

One great way to win trust is to show that they are credible people. Real estate agents can release a new report to highlight insights into the location they serve and then write a press release that shares that information. For instance a realtor in California looking to generate leads can write reports about the real estate market in Los Angeles, San Diego, San Jose, San Francisco, Fresno, Long Beach, Sacramento and Oakland and help residents understand the market dynamics so they can make an informed decision. This helps to establish them as a leader in the industry and generate leads from people who are interested in working with someone who knows what they are doing. They can also talk about a particularly noteworthy sale as this helps them build credibility with potential clients and generate more traffic to their website.

Win Hearts

The press release can help highlight how a realtor participated in a local charity event and did something for the community. People like to work with agents that are good Samaritans. For instance, if you are a real estate agent in California who cares deeply about the environment you can participate in a beach cleaning drive and get others to join in through the power of a good press release.

Want an experienced press release consultant?

I understand that PR agencies can be expensive and hard to deal with which is why my services as Your PR Guy are designed to be as affordable as possible. I will be your ally to help you get more home leads in California and across the country. I want to help you and your family succeed in these tough economic times with a good PR strategy. Reach out to me at cameron@yourprguy.com